Your 3 Most Important Financial Reports

Ever feel like your accounting reports are another language? If you didn’t have an “Accounting 101” course, brush up on your terms and the functions behind some of the crucial documents that help your business thrive.

Whether you’re starting a new business or are more established, many small business owners prefer brainstorming new ideas to pouring over financial reports. However, getting a handle on financial analysis can be remarkably empowering. In addition, having a firm grasp or an understanding of your company’s accounting will help you feel more confident in making business decisions. Taking the time to regularly review financial statements can help you assess and improve current performance, avoid risk, and make scalable plans for future growth.

Protect your company’s financial health by learning your way around these three most important financial reports.

Cash Flow Statement

The cash flow statement is arguably the most important report for small businesses. Over 68% of small business owners fear losing their business due to a lack of available cash.

How can this financial report help you avoid such a dangerous pitfall? By revealing precisely where you’ve allocated cash – and if you’re at risk of running out of it. After all, cash flow is the lifeblood of business.

Monthly examination of your cash flow statement can help you predict and forestall a “cash crunch” by tracking:

  • The in and out flow of money for operational activities; investments (such as the purchase of office equipment or the sale of portfolio holdings); and financing (such as loan repayments);
  • Whether your net operating cash flow is less than your profits after tax (which means you’re spending more than you earn);
  • Overarching trends that show cash runs low in some months and higher in others, so you take steps to build a reserve and ensure continuous “cash on hand”.

Profit and Loss Statement

Your profit and loss statement (also known as an income statement) summarizes the revenue, costs and expenses your business has incurred over a month, fiscal quarter or year.

In order to give you an accurate overview of your financial performance, the profit and loss statement typically breaks down into three sections:

  1. Your revenue (known as the “top line”).
  2. The total costs of doing business, such as operating expenses, research and product development, and expenses associated with taxes and interest.
  3. Your net income (the often quoted “bottom line”), which is what remains when the costs of doing business are subtracted from your top line revenue.

The profit and loss statement can be used to calculate a number of important key metrics, such as your gross profit margin, operating profit margin and operating ratio.

Balance Sheet

The third invaluable financial report for small businesses is the balance sheet. The balance sheet summarizes what your company owns (assets), what you owe (liabilities) and the current value of your business to investors (shareholder equity).

What exactly is being “balanced” on the balance sheet? In simple terms, the assets you own must balance out against the money you’ve borrowed.

Your assets may include cash in the bank, short-term investments, accounts receivable, inventory, equipment and property.

Your liabilities may include a bank line of credit, accounts payable, wages payable, rent, tax, and utilities.

Together with the cash flow and profit and loss statements, the balance sheet provides crucial insight into your company’s operations and overall performance. Consider a KPI business dashboard to have all of your important financial report data and metrics available at a single glance.

Final Tip

Have your accountant walk you through each report, so you’ll feel comfortable reviewing them independently on a regular basis. It’s well worth the effort! When you understand your company’s key financial data, you pave the way to smarter decision-making and more sustainable growth for your small business.


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